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課程名稱 |
航空運輸管理
Air Transportation Management |
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開課學期 |
102-1 |
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授課對象 |
工學院 交通工程組 |
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授課教師 |
朱致遠 |
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課號 |
CIE5103 |
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課程識別碼 |
521 U8840 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期三6,7,8(13:20~16:20) |
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上課地點 |
共407 |
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備註 |
有修過運輸工程及工程統計學。
總人數上限：30人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1021airline |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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課程概述 |
本課程介紹航空運輸管理之基本知識，並著重於航空業的經營與管理，課程內容包括航空運輸業的策略管理原則以及營運規劃方法。學生將會分組進行航空策略管理的模擬課程，透過案例進行航空業營運、行銷、人員、財務…等各方面的決策練習。
This course introduces airline transportation management, emphasizing on the management of airline industry. The course covers the principles for strategic management and techniques for operational planning of today’s airline industry. The students will participate in the airline simulation course and make decisions in marketing, operations, management, human resource development, finances, and asset management. |
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課程目標 |
學生能瞭解航空運輸管理的基本概念，獲得航空業策略與營運規劃之理論與實務知識，並透過模擬課程應用所學知識以及學習團隊合作。
Students understand the basics of air transportation management and obtain knowledge about strategic and operational planning for the airline industry. Students participate in a simulation course to learn how to make strategic decisions through teamwork. |
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課程要求 |
前置課程
課程編碼 課程名稱 與課程銜接的重要概念、原理與技能
501 25010 運輸工程 航空運輸之基本概念
501 23200 工程統計學 資料分析歸納之能力
521 EU0690 作業研究 數學最佳化之觀念
Prerequisite Courses
課程編碼 課程名稱 與課程銜接的重要概念、原理與技能
501 25010 Transportation Engineering
501 23200 Engineering Statistics
521 EU0690 Operations Research |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
1. Smith, J.R. and P.A. Golden, Airline: The Strategy Simulation, Interpretive Simulations, 2008: Manual for Airline Simulation Course (http://www.interpretive.com/rd5/index.php?pg=al)
2. Shaw, S., Airline Marketing and Management, 7th ed., Ashgate, 2011 (Available at NTU library electronically).
3. Bazargan, M., Airline operations and scheduling, 2nd ed., Ashgate, 2010 (Available at NTU library electronically).
4. Updated: Doganis, Flying off course: airline economics and marketing, 4th ed., Routledge, 2010 (Available at NTU library electronically) |
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參考書目 |
1. Hill, C. W. L., and Jones, G. R. Strategic Management: An Integrated Approach, 9th ed., South-Western College Pub, 2009.
2. 張有恆，航空業經營與管理，二版，華泰文化，2008。
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class participation and discussion |
10% |
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2. |
Homework |
30% |
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3. |
Simulation (Performance) |
10% |
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4. |
Simulation (Weekly Presentation) |
30% |
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5. |
Simulation (Final Report) |
10% |
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6. |
Simulation (Peer Evaluation) |
10% |
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週次 |
日期 |
單元主題 |
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第1週 |
9/11 |
Course Introduction |
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第2週 |
9/18 |
The market for Air Transportation Services (Shaw, Ch.2)
The marketing environment (Shaw, Ch.3) |
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第3週 |
9/25 |
Strategic Planning Process (Smith and Golden, Sec.1-2) with Cases (Hill and Jones, Cases)
Airline Business and Marketing Strategies (Shaw, Ch.4)
Product Analysis in Airline Marketing (Shaw, Ch.5) |
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第4週 |
10/02 |
Pricing and Revenue Management (Shaw, Ch.6) |
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第5週 |
10/09 |
Distributing the Product (Shaw, Ch.7)
Brands Management in Airline Marketing (Shaw, Ch.8)
Relationship Marketing (Shaw, Ch.9)
Airline Selling, Advertising and Promotional Policies (Shaw, Ch.10) |
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第6週 |
10/16 |
Network Flows and Integer Programming Models (Bazargan, Ch. 2) |
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第7週 |
10/23 |
Flight Scheduling (Bazargan, Ch.3) |
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第8週 |
10/30 |
Fleet Assignment (Bazargan, Ch.4) |
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第9週 |
11/06 |
Aircraft Routing (Bazargan, Ch.5) |
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第10週 |
11/13 |
Crew Scheduling (Bazargan, Ch.6) |
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第11週 |
11/20 |
Manpower Planning (Bazargan, Ch.7) |
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第12週 |
11/27 |
Revenue Management (Bazargan, Ch.8) |
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第13週 |
12/04 |
Fuel Management System (Bazargan, Ch.9) |
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第14週 |
12/11 |
Airline Irregular Operations (Bazargan, Ch.10) |
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第15週 |
12/18 |
Gate Assignment (Bazargan, Ch.11) |
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第16週 |
12/25 |
Aircraft Boarding Strategy (Bazargan, Ch.12) |
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第17週 |
1/01 |
Holiday |
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第18週 |
01/08 |
Final Presentation |
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